Our Mission

Our mission is to help organizations and the people in them first appreciate and understand their potential and then achieve their potential by setting and achieving goals.

Clients

We are fortunate and thankful. We have many great clients for our keynotes and seminars and many customers for our books and other products.  To see a listing of clients and for quotes we have received from clients, click here.

Background

Jim Ball and Jennifer Kuchta founded The Goals Institute in 1993. They had worked together previously at Venture America, a seed-stage venture capital firm that Jim co-founded.

At The Goals Institute we create and publish books and other learning tools for use by organizations and individuals. We also create and provide learning experiences that include keynote speeches, seminars, workshops, self-study resources, and distance learning teleseminars.

James R. Ball

James Ball, Jim to everyone, is CEO and president of The Goals Institute. He provides keynote speeches and seminars on leadership, goal achievement, motivation, professionalism, customer service, and performance improvement for clients. He also assists clients in developing their goals and strategic plans. In addition, Jim is a mentor and advisor for a few high level executives.

Jim previously was co-founder and CEO of Venture America, a venture capital firm that helped launch and develop twenty companies, including The Discovery Channel.

Before that, he was a managing partner at Arthur Andersen where he was managing partner of an office that served rapid growth technology companies. Jim also was in charge of the training and professional development programs for staff associates and managers in the Washington, DC area.

Jim is the author of Soar...If You Dare®, DNA Leadership through Goal-Driven Management, The Entrepreneur's Tool Kit, ABCs for Life, and Professionalism Is for Everyone. He is the co-author with Jennifer Kuchta of World-Class Customer Service, It's About TIME! and The Anacondas in Life.

Jim has been an adjunct faculty member at George Mason University where he co-founded GMU’s Entrepreneurial Institute, Inc., also known as The Century Club. Jim has a degree in accounting and is a member of the American Institute of CPAs and National Speakers Association.

Jennifer Kuchta

Jennifer Kuchta (cook-ta) is vice president and publisher of The Goals Institute. She is a presenter and co-presenter for our seminars and workshops on time management, professionalism, goal achievement, and customer service. Jennifer also coordinates services for clients, and oversees the editing, printing, and production of our books and resource materials.

Jennifer is co-author with Jim Ball of World-Class Customer Service and It's About TIME! and The Anacondas in Life.

Previously Jennifer oversaw finance, administration, investor relations, and services and support of portfolio companies at Venture America. Before that, she was a marketing and customer support specialist for sales representatives of fine arts. She has an accounting degree from Michigan Technological University and is a member of several business organizations.

Keep It Simple for Success®

Jim Ball and Jennifer Kuchta are the creators and co-authors of the Keep It Simple for Success® series of books (KISS Books) published by The Goals Institute.

These books are designed for busy people who want to grow and improve, but only have a little time to read and acquire new skills. KISS Book readers want to learn only what they need to learn, they want to do it fast, and they want to convert what they learn into results quickly.

Each book in the Keep It Simple for Success series is designed and written following the philosophies that simple is better and short is best. Each book presents a clear-cut, proven system for success. Each system is comprised of only a small number of powerful steps. There is nothing in these books that is hard to understand or will bog you down. There are no fancy terms or big words.

In addition to the books, The Goals Institute offers keynotes, seminars, and train-the-trainer resources on the content of the books in the series.

Current titles in the KISS Books series are ABCs for Life, The Anacondas in Life, It's About TIME!, Professionalism Is for Everyone, and World-Class Customer Service.

  For more information on our Keep It Simple for Success books

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